What is a campaign microsite?

What is a campaign microsite?

A campaign microsite is a carefully crafted, single-page website that is used as a stand-alone promotional tool. They are accessed from either a parent website or found via their own domain name. Feature-rich, fast and responsive, microsites are customised to meet your specific campaign needs. And to ensure a cohesive visual experience, every site is branded to reflect your charity's identity and primary website.

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Sharing your campaign progress

Sharing your campaign progress

A bold, animated bar graph can be placed anywhere on the page and easily adjusted via your CMS. This feature enables you to clearly present your target goal and the campaign’s donation progress in real-time.

Additionally, visitors can share your campaign website via social media.


Campaign Donations

Campaign Donations

A campaign microsite will allow you to quickly set-up a simple 'suggested amount' donation system using PayPal or Just Giving. You can easily add your own images, write your own copy and create suggested donate buttons from within the CMS. Donations can be made as a one-off or monthly payments.


Graphs, Charts and Tables

Graphs, Charts and Tables

Using graphs, charts and tables is a great way to clearly display your charity’s annual expenditure, auditor reports and other financial statements. All graphs, charts and tables can be edited via your CMS.


Campaign Film and Podcasts

Campaign Film and Podcasts

To reinforce your new campaign, video and audio can be embedded and played directly from your microsite. Video and audio podcasts can be embeded into a section of the page or presented in a responsive, pop-up modal.


Repeat, Refresh and Reuse

Repeat, Refresh and Reuse

Ready to start a new appeal or campaign? Every section of your microsite can be easily modified or changed via the CMS, meaning content can be updated on a project-by-project basis. It’s quick, easy and most importantly, a highly cost-effective way to launch a new online appeal or campaign.


Success Stories Gallery

Success Stories Gallery

Adding a responsive campaign image gallery is easy, simply upload your photos via the CMS to visually display your projects, campaigns and success stories.


Content and Microcopy

Content and Microcopy

Campaign microsite copy needs to be compelling, concise and easy-to-read in order to quickly and effectively engage with your visitors. We can support and help you identify, refine, and share your campaign message.


CMS

Content Management System

We know it’s important that you have full control of your campaign website so we use a CMS (ProcessWire) that enables you to edit and manage almost every nook and cranny. And to ensure that site management is quick and efficient, we create custom fields that reflect your website's structure, functionality and design. This results in a clean, easy-to-use admin section that's fast and a pleasure to use.


GDPR compliant page hit counter

GDPR compliant page hit counter

Campaign microsites also feature a page hit counter. This simple tool, only viewable via the CMS, gives a quick overview of how many visitors have accessed your page. This counter is GDPR compliant, i.e. it only uses a session-based cookie - so no personal information is tracked.


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