Website copy needs to effectively communicate your message and objectives. It needs to be clear, sharp and compelling in order to fully engage its readers and contain the right key phrases for SEO. In short, good copy is essential for a website to be successful. Some of the copywriting services Suspire Media offer to ensure this, include:

Content Development

Content development primarily consists of research to help us get a better all round understanding of your organisation and your audience. This will include:

  • Client sector research
  • Competitor research
  • Target audience research

Copy Rewrites

A copy rewrite focuses on improving existing website copy. It includes:

  • Editing
  • Proofreading
  • Sentence and paragraph restructuring
  • Heading restructuring
  • Contextual link placement
  • Key phrase boosting

Copy Creation

Copy creation involves writing entirely new website text. This ensures that from the very start your website is:

  • SEO optimised
  • Clear and concise
  • Persuasive
  • Easy to read
  • Arranged in a cohesive flowing manner

Content Creation

The process for content creation is essentially the same as copy creation but focuses on articles, blogs and new items rather than actual webpage text.

The benefits from having fresh content regularly published on your site, include:

  • Increased visitor interest
  • Improved credibility
  • Better SEO
  • Higher visitor return rates
  • Greater recognition through content sharing

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